"Pleasure"the classes of

excerpt from " If It Feels Good to Be Good, It Might Be Only Natural "


The e-mail came from the next room.

"You gotta see this!" Jorge Moll had written. Moll and Jordan Grafman, neuroscientists at the National Institutes of Health, had been scanning the brains of volunteers as they were asked to think about a scenario involving either donating a sum of money to charity or keeping it for themselves.

As Grafman read the e-mail, Moll came bursting in. The scientists stared at each other. Grafman was thinking, "Whoa -- wait a minute!"

The results were showing that when the volunteers placed the interests of others before their own, the generosity activated a primitive part of the brain that usually lights up in response to food or sex. Altruism, the experiment suggested, was not a superior moral faculty that suppresses basic selfish urges but rather was basic to the brain, hard-wired and pleasurable.


If then Altruism is hard-wared in our brains, and we are we constantly because of society's construct unable to Act, are we Constantly in a Form of "cognitive dissonance" example; 


"Yes, an example would be If a child is being slapped by a mother across the face in a store and I believe that most people will hit their child more at home if I intervene. I do not intervene. Later, I find out the child was hurt by his parents and I believed becuase of my inaction, I enabled the mother to hurt the child.

I believe that I am a decent person, yet my belief about not intervening made me believe I am weak person. I have cognitive dissonance about my action/inaction at the store. I have the choice of changing belief or intent for action due to my uncomfortable cognitive dissonance that my belief (about challenging a person that hit a child next time) or believe that I am weak person."

                                   Altruism and Love

Why do some people risk their lives to help others? Read about Kristen Renwick Monroe’s research to understand heroic altruists.